32014Feb
Secrets of Web Page Translation

It is a global market out there on the Internet and website visitors can be coming in from all countries and nationalities. This makes it important to have pages translated into other languages to better keep the visitor from moving away to another site. Just importantly, is the ability to target specific audiences and this can be a challenge. Searches may be done on search engines that are looking for different keywords. In addition to using the right vocabulary there has to be Searched Engine Optimization (SEO) of the phrases for effective webpage translation

SEO and Website Translations

The secret to doing such translations successfully is a combination of a good translator and the ability to think outside the box, as opposed to doing traditional print-based translating work. Automated services should not be used for website translations primarily because they don’t always catch the nuances of the language. Familiarity with SEO will be needed because more than clarity is required: the translator has to know how to best alert the search engines. The translator definitely must have dexterity with the language, an agency that has native speakers on staff and also experience with developing SEO content is the best possible choice for the assignment.

Translating Webpages: Pick the Language

Those languages that are spoken by the target audience will be what are used for translating web pages. It is essential to work with an agency that has an understanding of common SEO techniques such as title tags, URLs, and meta-tags. Because it’s a different language there should be some experimentation with composition so that title tags are not accidentally truncated, and that the ideas in the title tags appear without too many characters.

Translating a Web Page with SEO

Work with the target language to be sure it can fit in well with SEO. The content has to have keywords and those can be derived from various sources. Whatever is finally composed ought to be reviewed for editing purposes. It also should be tested to make certain that the translation can reliably draw people to the site. Composing for a target audience with a foreign language will require a little bit of planning that goes above and beyond standard translation work. However, it can result in increased traffic and that is the ultimate goal.